I hope you are learning a lot from this list building for profit ecourse.
Today let's jump right in to STEP 4...
A Follow Up System Increases Profits!
This is where many online sellers fall short. Statistics show that most people do not buy the first time they read about a product.
Usually it takes 7 or more times before they are willing and most importantly, ready to purchase something.
If you only send out one or two messages about your product then chances are you are missing a lot of sales.
That is why using a good follow up system is extremely important to your earning success.
Often times, a "follow up" system is already part of your autoresponder system. Whether you run this yourself or not.
But what is a "follow up" system?
A follow up system is just what it sounds like: "A system utilized for following up with previous, current or future customers by sending out scheduled notices".
Many times this follow up system will generate more profits for you than the initial sale or mailing that you send out.
In all actuality, a subscriber that has bought from you in the past will be happy to buy from you again. If they were satisfied with their previous purchase.
That is why it is important to have a good follow up system in place that recommends additional products to your customers.
The object here is to send your mailing list of subscribers more than one emailing after your initial promotional email.
Now, does this mean you have to pitch the same product every time?
NO!
And should you send out the emails consecutively?
NO... And YES!
That last question is really up to you and how fast you want to profit from your list. It also depends on any pre-determined qualities you've applied to your specific mailing list.
For instance, do you have a "set" schedule for when you send out mailings to your list?
Weekly - Bi-Weekly - Monthly?
If you sent out a promotional email and you didn't get the sales that you had hoped for the first time its not always because your subscriber didn't like the offer.
It could be that your subject line didn't catch their eye and didn't open the email, they might not have had cash the week you sent it out or maybe your email didn't make it through their spam filters.
The point is there are a many reasons why your readers may not of jumped on your offer the first time you sent it out.
And that is the whole point of this lesson. It takes more than just the initial "offer" to make sales. And if you're not willing to go this extra step, believe me, someone else will!
Take a chance. Send out a couple extra emails to your customers/subscribers.
The worst they can do is delete it, or unsubscribe. In which case you stood more to lose than gain from an unresponsive or uninterested subscriber.
Whatever you decide on when to send follow up mailings, it's a good idea let your subscribers know in advance to expect these types of mailings from you, and approximately how often they will receive them.
Now let's take a minute and refer back to lesson one.
If you remember we talked about auto-responders and how to use them to build your list.
Now that you know you need to have a follow up system why not take the time to write up several follow up emails for the products that you are promoting and plug them into your autoresponder.
This way you know that once a person subscribes to your list or buys one of your products they will receive the follow up messages that will help close the sale or offer more products.
I guarantee if you take the time to do this for every product that you offer you will see your profits increase.
If you didn't take the time to get a good autoresponder service after reading lesson one then here is a list of reliable ones for you to check out:
http://www.AWeber.com
http://www.GetResponse.com
I hope you are learning a lot from this short course. Please let us know what you think. In next weeks lesson you will learn why repetitiveness is key to your success.
Enjoy
Kerrie Sheehan
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