Stop Thinking About Yourself!

Your sales page is the critical bridge between your traffic and your wallet. It is the magic piece of the puzzle that connects your product to consumers and convinces them to part with their hard-earned money.

In short, without a sales page that works, all of your hard work is wasted!

You're proud of your product, pleased with your efforts and want to write a sales page that conveys just how deeply and passionately you feel about your offer.

Don't!

One of the most commonly experienced problems for sales page authors is maintaining that personal focus.

Concentrating your efforts on telling potential customers what you think and how much you believe in the product, unfortunately, takes up space without increasing conversions.

That's because all consumers share one characteristic:

They care far less about you than they do about themselves.

In order to sell them your product, you need to tell them how the item will help them. You need to explain what it will do for them. You need to advise them on how they can use it to their advantage.

You are undoubtedly seeing a common thread developing in this analysis - it's about them, not you!

Yes, your credibility is important. You do need to find a way to qualify yourself as someone who can be trusted and who has sufficient qualification to bring your offer forward. Beyond that, you need to remember to stop thinking about yourself.

In other words, take yourself out of the equation as much as you can when writing your copy!

Go through your sales copy carefully and isolate instances where you use words like "I" or "me." Every time you encounter them, look for a way to convey the same message about your product while talking about them instead. "Me" and "I" must become "you" in order to maximize the sales potential of the page.

There's an old saying in the copywriting business that bears repeating again and again...

... The most powerful word in sales copy is "YOU"

From your headline to your last "p.s.," your message must be consistently written with the reader and his or her interests at the forefront.

It's natural to bring yourself to the table. It's your product and your success is your passion.

That belief in the offer and that personal sentiment is important as it's what will allow you to write compelling copy. However, in order for that to happen you will have to make every effort to construct every last sentence in a way that shows the reader "what's in it for them."

By focusing on buyers and their needs, you can create a sales page they will read. You can hold their interest and show them exactly why they should buy the product.
Remember, your opinion isn't that important - theirs is!

Enjoy

Kerrie Sheehan