What Should You Promote to Your List - Lesson 2

Ok. It's time for your second lesson in learning how to build your list. I hope you found your first lesson helpful and informative.

Lets jump right in to your next list building for profit lesson right now.

STEP 2

What to Sell?

Now that we have covered how to start building your list the next thing you need to have is something to promote to your list... and not just any product will do.

The best types of products to sell are ones that:

1. Solves a problem that your readers may have.

2. Your readers or website visitors will be interested in.

3. Is priced at a level that fits your market.

Say for instance that your emails are geared towards walking enthusiasts. You wouldn't want to advertise a "how to make decadent deserts" product to them, right?

Right!

It's important to fit the product to your main topic of discussion in your mailings.

If your subject matter is more of a broad scope, say for example Internet Marketing, you will want to promote products that will help your subscribers raise their earnings or success rate in this field.

A Word Of Caution...

Be Choosy! Don't just promote anything. Remember, these are real, live, thinking, breathing people.

Take some time to research the products you wish to promote first and see if it's right for your subscribers.

Consider if this is something you would purchase yourself and the reasons why. Then relay this to your subscribers. But do it in your own unique way.

If the particular product comes with a pre-written sales copy, re-word it with your own style of writing. Offer your readers an incentive for ordering this product through you that no one else can offer.

Did you know that if you just copy and pasting a solo advertisement that is pre-written it will lower your sales rate.

Why?

Because chances are, depending on the subject matter covered, you aren't the ONLY one promoting "hot ticket" items and your subscribers may not just receive your newsletter or promotional mailings.

If this is the case, which most likely it is, then your readers will see multiple carbon-copy email promotions for the same product from a dozen different sources. Your emailing included.

So being original counts for a lot.

And if you don't know what your readers are having trouble with, run a survey or poll to find out!

Don't be afraid to just come right out and ask them. You'll be surprised how many responses you'll get. These responses are so valuable to your ability to provide exactly what your subscribers want.

Without really knowing what your subscribers want, how can you ever expect to give it to them?

Find out what hardships or troubles your subscribers are having with regards to the topic you discuss. Only then can you expect to begin making money with your list.

And you don't have to be the originator of the product you promote. Ever heard of "Affiliate Marketing"?

Finally when you are promoting products make sure you choose products that fall into the right pricing scheme for your subscribers.

If you are sending information on "how to save money", you certainly wouldn't want to promote a $500 product. That would be contradictory. Even though some people wouldn't consider this a selling point, remarkably it is!

Look for your next lesson next week where we will discuss how you will get paid for your efforts.

Enjoy

Keries